Castrol

Catrol Edge football concepts

Role: Creative Director

Castrol Edge wanted to try to better leverage their relationship with the NFL, especially in the digital space.

It was an opportunity to extend engagement beyond commercials so we came up with a few fun ways to immerse NFL fans in experiences featuring the Castrol Edge brand.

Concept 01: Perform in the Pocket

Imagine knowing what it feels like to lead your team to the super bowl. Now, the glory, the competition, and the camaraderie can be yours, with Perform in the Pocket. It’ll take top performance, teamwork, and endurance. 

Concept 02: Snap Decision

Castrol Snap Decision gives you the chance to test and perfect your Castrol adaptive strength by answering quick questions about live action of a game as you watch with friends. 

Castrol Snap Decision gives you the chance to test and perfect your Castrol adaptive strength by answering quick questions about live action of a game as you watch with friends.